The PLUM LINE
F O R E S T   &   N A T U R A L   R E S O U R C E   C O N S U L T I N G
The Plum Line is not a product.
It is a new concept in forestry & natural resource consulting.
 
H. William Rockwell
Strategic Resource Systems
700 South Oakland • St. Johns, MI  48879 • 989-224-4600 • fax 989.227.5601
rockwell@theplumline.com

Dr. Rockwell has more than 20 years of broad-based consulting, governmental, academic, and association experience in forest resource administration, economics, management, planning, and policy. He has served American Can*, Boise Cascade, the USDI Bureau of Indian Affairs*, the Legislative Commission on Minnesota Resources*, the Michigan Department of Natural Resources, the Pacific Northwest Regional Commission*, and the Society of American Foresters, among others. 

Most recently, Dr. Rockwell has led the Michigan DNR Forest Management Division efforts to develop an environmental management system for a million-acre state forest through the combined consideration of the requirements of ISO 14001, the Canadian Standard Association’s Sustainable Forest Management System standards, the American Forest & Paper Association’s Sustainable Forestry Initiative, SmartWood’s Forest Stewardship Council certification program, and The Nature Conservancy’s Eco-Regional, Statewide, and Landscape Conservation Planning efforts.  He has also been active in the Great Lakes Forest Alliance’s project to develop a comprehensive set of sustainable forest management criteria and indicators in the Lake States region. In 1999 his firm conducted a Verification of a company’s conformance to the SFI Program Standard in partnership with Innovative Natural Resource Solutions.

Dr. Rockwell is a Fellow of the Society of American Foresters and a member of its national governing Council. He has served as its Director of Resource Policy, and edited its task force report on Biological Diversity in Forested Systems. He has served in many other volunteer roles in SAF, and was named Michigan Forester of the Year in 1996. He is also a member of the National Association of Environmental Professionals, among other forestry, environmental, and economics organizations. He has served as Chair of the Upper Great Lakes Biodiversity Coordinating Committee, as President of the Northeastern Forest Resource Planners Association, and as a member of Michigan’s Relative Risk Assessment Project agency committee and the Keystone National Dialogue on Biological Diversity on Federal Lands. He has been trained as an ISO 14000 lead auditor, in the Canadian Standard Association’s Sustainable Forest Management System standards (Z808 and 809), in the AF&PA SFISM series of standards, and in general audit protocols and procedures.

Education: BS, Natural Resources, The University of Michigan, Master of Forestry, The University of Michigan, Master of Business Administration, The University of Michigan, MA, Economics, Michigan State University, PhD, Agricultural Economics, Michigan State University

Click here to learn more about partner, Charles A Levesque.

*as an employee or subcontractor of George Banzhaf & Company, Milwaukee, Wisconsin
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